JRA surpassed the original $20 million campaign goal and also exceeded the increased goal of $25 million. Meeting the most ambitious campaign JRA has ever set and doing it earlier than the three-year campaign finished, is truly extraordinary. This remarkable progress is only made possible through the generosity of our donors.
While the James Changer Campaign has come to a successful close, JRA will continue to raise funds for the new River Education Center in downtown, Richmond due to the increased costs of building materials. In addition, we will continue to raise funds to build on our existing endowment through our Planned Giving Program, The Watershed Society. |
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For forty-five years, the James River Association (JRA) has been the leading voice and guardian for our beloved river. Over those four and half decades, we have seen remarkable progress in the health of the James, transforming the river from one of the nation's most polluted into one of the most improved. However, the James is still a river at risk and the threats facing the river are no less urgent than those we faced in the past.
The truth is, our challenges are even greater
The truth is, our challenges are even greater
As populations expand and place greater pressure on resources, water will be the most critical resource of this century. If managed properly to be a sustainable water source, The James River can be the greatest asset and competitive advantage for its communities.
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2.7
MILLION people get their drinking water from the JAMES RIVER and its tributaries |
Parks and Trails along the JAMES RIVER
attract over 6.2 MILLION VISITORS each year |
3
MILLION people live within the JAMES RIVER's watershed |
The JAMES RIVER
produces over 4.6 MILLION pounds of seafood annually, worth over $14.4 MILLION |
Every year, the JAMES RIVER contributes $19 BILLION of economic value and services to the communities around it
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