OUR RIVER CENTERS

Upper James River Center

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James River Center
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Lower James River Center

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BUILDING AND FACILITIES WILL INCORPORATE:

Celebrating the importance of the James & launching lifelong lovers of the river

• A gateway to our river for people of all skills and ages
• A provider of positive first river experiences and future opportunities that build on them 
• An interactive, hands-on learning environment 
• A hearth for river storytelling and socializing

Reflecting the diversity of what the James offers & the different communities we serve

• A building that connects us to the ecology of our river
• The spectacle of our river as an event
• The juxtaposition of history, nature, and recreation as a unique trait of the James River 
• A narrative of our path to a healthy river 

Fostering a confluence of ideas and providing a catalyst for the community

• The powerful synergy of stewardship & recreation
• A workplace for the JRA and other like-minded groups
• A landmark to represent collective goals and values
• A crossroad for outdoor activities
• A public space for local engagement